Prize insurance, Hole in one insurance, promotional insurance, prize sourcing

Prize Insurance

Loyalty offers two categories of specialized promotional insurance. The first pertains to “Chance to Win” promotions, and the second relates to risk management.  All of our insurance policies are backed by Lloyds of London.

Are you familiar with the increasingly popular “Chance to win” promotional insurance?
“Chance to Win” promotions are favored by agencies and marketers due to their economy and their high success rates. For example, a “Chance to Win” competition with an insured prize of $1million would cost you only 2% to 9% of the value of the prize (ie $20,000 – $90,000). The cost is determined by the consumer probability of winning, and is fully insured by Lloyds of London.

This type of insurance increases the success of your promotion by offering a highly appealing, attention grabbing prize, whilst delivering the benefit of a much lower cost.

 

Talk to us at Loyalty to find out more about this insurance and how it could work for your brand.

Alternatively, for further information, you can visit insuredprizes.com.au, a specialist insurance division of loyalty.com.au.

Risk Management; are you confident you’ve got your promotions covered?
Loyalty provides six categories of risk management insurance: games and over-redemption, errors and omissions, printer’s errors, professional risk (including incorrect or misleading advice), public risk, fidelity of employees (a major category), and contingent risk.

Let Loyalty take the risk out of your next promotion!


Insured Prizes - Example
Kraft Foods - “Share in up to 1 Million” Promotion
Insured prize of $250,000 cash given away!

The major draw for this highly successful insured promotion was held at the Kraft Head Office in Melbourne. It gave four lucky contestants a chance to win a $250,000 cash prize. This prize was insured by Loyalty’s underwriters - Lloyd’s of London.
Ms. Linda Cugura of Balwyn won the major prize by randomly selecting 1 envelope out of 250.
This promotion is a fantastic example of how effective prize insurance is when it comes to maximizing your marketing return on investment.

The sensational result also created priceless public relations opportunities for the Kraft brand.


Kraft - $1 Million promotion

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